One thing every entrepreneur or marketing manager always wants more of is more customers.
Do you agree? Well, we do.
And frankly, one of the most cost-effective means of increasing your sales is to increase the number of visitors that visit your website. But for you to get these visitors, you need to have strategic ways of driving the traffic.
To take you steps closer to your goal, we will be analyzing five different strategies that are proven to give the final results that we all desire, SALES! 

Let’s get right to it. 

1. Post Quality and Optimized Content:
   There is a ton of content that is published every minute and you do not want to be just another cliché and boring blog. It is super important that you invest in creating website content that cuts through the million others that exist and stand out in the mind of your target audience. When people visit Google and type in search queries, your content should appear and provide thorough and accurate answers that they consider helpful. A recent study showed that websites that contained blog content generates about 434% more search engine indexed pages than the others.
   In essence, when you put in the effort to create evergreen blog content, it helps establish your niche authority which is needed to attract your target audience.

2. Utilize Email Marketing:
   Over and over again, email marketing has proven to be a powerful promotion channel. The return on investment on email marketing campaigns are so phenomenal, that even a minimal success rate can yield a significant increase in web traffic. So, if you employ best practices like sending visually appealing emails, personalizing your emails, adding a clear CTA and making sure that it is optimized for mobile (since about 46% of opened emails are on mobile devices), you will certainly be able to boost traffic to your website. 

3. Run Paid Advertising:
   This is a much-preferred alternative for those who need to boost traffic and get visitors almost immediately. As opposed to organic traffic that can sometimes take some time to build, paid ads if done correctly, can generate an influx of page visitors. Search ads, social media ads and display ads are all different ways of building awareness for your brand and getting conversions, however, it is important to take note of your brand goals at that moment, before investing a ton of money into any of this.
   
   Whether you’re trying to generate leads or increase conversions, ensure that your strategies are designed to take you steps closer to your goal. Also, all the channels have their different pros and cons, so before you make any financial commitment, ensure you’re taking the correct route. 

4. Pitch For Guest Blogging:
   Like we mentioned earlier about the importance of creating evergreen content in the first point, it is also important that you make out time to write for someone else’s page. The main benefit of this is that you are reaching a whole different audience of people that can also be described as prospects. But we must say that it’s not exactly a walk in the park, considering what it might take to get someone to say “YES” to your request.
   
   As opposed to just distributing content on regular platforms like Medium, you will need to nurture a relationship with a blog owner in your niche and guest write for his/her active audience. This is a great way to increase referral traffic and most importantly, generate backlinks that will then increase your web ranking. So, start looking for websites in your niche with high domain authority and feel free to pitch your guest writing request. 

5. Be Social on Social Media:
   Many businesses now use different social media platforms to promote their brand and drive website traffic, but it’s not enough to just share content there, you need to be social with your audience. Organic growth doesn’t require money, but it does require a lot of time, patience and proactiveness. Ensure you are consistent and that you continue to share contents that are informative and entertaining.
   
   Another helpful trick that can spike your web traffic is to frequently interact with other users, whether by replying to comments or joining conversations. The more social you are on these platforms, the more quality traffic you will be able to drive because they know you, like you and trust you. 

If you combine these techniques that have been mentioned, you can begin to get more website visitors over time. 

While some of these can yield results almost immediately, others will require more patience, so make sure to continue to experiment with the different strategies and see which ones give you the best results